HUF is a brand of clothing and accessories influenced by skateboarding culture, streetwear, and design. It was founded by Keith Hufnagel in 2002 in San Francisco. The brand is known for its urban and contemporary style, offering products ranging from clothing such as t-shirts, pants, and jackets to accessories like caps and socks. Additionally, HUF is famous for its collaborations with artists, other fashion brands, and cultural figures, which allows it to remain relevant and fresh in the market. It is also characterized by its distinctive logo and creative graphics that often incorporate elements of graffiti and urban visual art.